https://www.cherylhooperdesigner.com/work daily 1.0 2024-09-17 https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/5abd633d-48b3-4c65-a821-504a943dffdd/Group+9839.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/18de0d44-6fa7-4cba-8ae4-2e7d864b23f7/Group+9802.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/5a3a6141-2828-41c8-8dde-e6187163d8fb/Group+9807.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/852b80e1-57b8-42ad-a443-3a6a8aa603a6/Group+9359.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/4833a910-5313-4ab3-9ade-81f0462d3efa/Group+9842.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/df38c615-f6a6-4a0b-a95f-f5f5a369ef4e/Group+9840.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/88540d7b-22ca-428c-846f-24c4bfcc7b10/Group+9841.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/fb68aec9-7941-4fd2-8af1-8ca0f6de7a27/iStock-1075384830.jpg Work - Results I am unable to share the exact results. But I chose a vague quote to share. ”This empowers me to try things — I am less nervous about messing things up beyond return. Because of this I have more confidence I can provide better optimized images.” https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/278fa158-3b7c-400c-9555-b80321f0c8ad/Group+9801+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/eb2309e0-5eaf-4a80-87b9-5fa54fabd0ea/image+869.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/d0fee8aa-b050-4089-a1ca-be999b621daa/Group+9836.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/123052e2-2f3e-4a7a-beeb-aac1d63d0f70/Group+9838.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/d4b49525-e3ae-4fe0-a782-5140b3b091c5/Group+9837.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/a3947998-1e53-49f1-8bab-b79b8c38df2a/Group+9844.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/caf2371a-f841-4dc5-8344-d78f48f2beb3/Group+9847.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/83236607-2e0f-42fc-9ee7-d4a4abbcc6d6/Group+9818.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/df14fa2a-81eb-4c92-9641-0365f58d6936/Group+9846.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/c2bbabc4-2cd9-41eb-838a-fcc1a9b1848d/Group+9849.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/dfd47050-015d-4af2-bc8b-765f03d6679b/Group+9845.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/966755e3-32f9-40c1-b62e-466bd837ca5f/Group+9843.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/3f6aea0d-72ce-4329-86ec-031d07dd136d/Group+9863.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/55e304af-f877-424e-bb21-bcabb4166ac7/iStock-1075384834.jpg Work - Results This project was put on hold. But we went very far with prototypes. During user feedback sessions what I learned is the work is more sophisticated, they liked the layout, did not have to search, and it’s more user friendly. It’s quicker, easier and it keeps it in their environment. Very intuitive. Better workflow. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/533b1b0d-0731-4484-adb4-74dd5b3481d2/Group+9820.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/c5315d7c-bd89-4f15-aefa-ffc5e33a0448/Group+9851.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1e22c9db-363f-4ed1-ba8d-3c90b36309b1/Group+9794.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/a437c2ed-72ab-4b46-ab82-f4fa4f0e7183/Group+9855.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/f4d06ae8-9831-460c-8f0c-98a4639df9b1/Group+9797.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1552dc89-bcdb-4e9f-9c5b-4cd53bbc3163/Group+9856.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/40ed218b-0f2e-49d4-8feb-c3add38ed7fd/Group+9857.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/8f1d7128-7181-4a15-8556-ec09cabec467/Group+9852.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/346a60d4-3c07-4d78-8fd8-c11c5f13bbed/Group+9853.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/9248cc95-0015-4070-9966-22a1be0b2980/Group+9835+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1f1b08ed-b12e-47c7-9e1d-3fbcb5a7a2a4/Group+9854.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/57f8c47a-8b95-461d-a71e-a2e50346ce90/User+chooses+to+move+trackball+in+color.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/aef31994-c9a2-4eef-842e-efdde4e08276/MV.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/a6b53ba5-d84d-45c2-9c27-a7c90ac8f863/AI+Assist+Happy+Path.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/bcaa62f0-73b4-4048-8f7c-7eed79f99011/iStock-619644474.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/7a901138-e30d-4160-a0ae-a179098401a4/Button+grids+4.1.21-2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/52284476-c3ca-41f8-b0a3-1055ce6d83d2/AI+Assist+trackball+legend.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/198a958c-6a3e-4331-a4ba-991d617ad87a/Group+9858.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/ea2c2a6a-14e0-49ad-8670-8a2e114279cf/Frame+65+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/971ce822-4ad1-4d18-ace0-f5a4bf945957/image+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/15e9fb0e-775e-4c79-8980-49e8dbc08dde/Group+9798.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/ddc5e3f8-9562-4646-90b4-d062a4e797cd/Group+7234.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/65fbdaf6-e03d-4022-86e4-fc6baa51917d/Group+9862.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/567ca4eb-94db-45a7-b052-0272017149f4/Group+9862-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1a85743a-60c1-4f2f-a9a6-59622c15c011/Group+7239.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/2f17a505-2f21-4aa2-98fb-5b729cae429d/Imaging+Layout+B+%2B+Doppler+dual+5V1+8V3+10V4.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1531923022976-ZZWGKIUNBE4VINCKG7T2/trojan7.jpg Work - Objective Rebrand Trojan Litho as a modern, strong, and capable printing resource. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1531867848042-4F5UPYA7M89Q1OCAP4J5/power-bi-bar.png Work - Objective Power BI is Microsoft’s answer to business analytics software, targeted to data analysts, sales and marketing managers and customer support specialists. They wanted to create awareness of their entry in to this already crowded category. Process Looked at the competition — who was already ahead of us. Information architecture Refreshed the complex information architecture and simplified it. Created wireframes https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1531778388566-8AFYINB0G3UHPS0MPPCV/essentia-website.png Work - Concept Essentia’s ionization removes bitter-tasting acidic ions, producing a clean and smooth tasting 9.5pH or higher alkaline water that is better at rehydrating. To help reach new target customers, we created a unique, high-impact, simple, clean and energetic campaign extending across outdoor, print, in-store, and digital. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1531781251194-L2FVYJMBWIFT5S2V52B1/heritage-home.png Work OBJECTIVE: Their old site was very outdated and not mobile friendly. Heritage is focusing on growing their business, but realized that they needed to get serious about the image that they project to the public. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1531778669432-E21S5H6DI0U48EUFPDO8/hbo-home.png Work HBO GO is a robust app that spans across many different devices including a vast number of TV screens and providers. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1548816006782-EODCVRJ9H3V0PAAVZ199/data-table.png Work - Objective Create a details list for our Coherence Figma UI Kit and Code Libraries. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1557854051890-0XIVBCLHFKDS6AAIN7D1/hp-cookie-beauty.JPG Work - HP Printer Promotion Packaging Direct Mail HP Partners with DreamWorks to take advantage of cross promotional opportunities. The new Madagascar movie was coming out and to create excitement around the printing programs — we created a campaign to reach our target customers. The idea was a package that was sent to the target audience. When they opened the package, they were presented with a fun play off of circus animal crackers. ROLE: Client presentation, art direction, design, production, press checks https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1557857953015-L2FUDJA6BBEYGR8WW7KU/IMG_0738.JPG Work - Typography indulgences Sometimes, I get projects that allow me to be really playful with my favorite design element — typography. I love telling stories with type. Here are a few examples. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1532389977870-E3T5FNYP0DLPI8JK9L5I/hp-game.png Work - HP Galaxy of gratitude game OBJECTIVE: Promote the HP PurchaseEdge Rewards program to members and get them to redeem their points to get new printing supplies, or hardware over the holidays. TARGET AUDIENCE: Small-to-midsize businesses with HP PurchaseEdge Rewards members that buy their printing supplies from HP. The more they buy, the more points they get. The points can be redeemed for paper, toner, printers, or scanners. https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1723824400008-JVZJU9VU69WT2WOO2FQI/shutterstock_1021273564+2.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1723826614468-BVMMQ3BZG6N6QGGIEK4L/iStock-1403042686.jpg Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1723827118457-ABQ8DMPBZ9H8CWEAX001/iStock-147426963.jpg Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1723845105376-5Y0DL0CTCTKW0T78IP2Z/logos+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1723845706348-OZ8780UYIFDW4NL90LFJ/logos+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1723847090641-V6JP6X2L7XJQ1IMWYR1L/iStock-917730100.jpg Work https://images.squarespace-cdn.com/content/v1/5b4d111685ede1a923844791/1723847713556-14UFF2SQSHNB28QX9MRK/iStock-1497528974+1.png Work